Email marketing is a type of direct digital marketing tool that makes use of electronic mail for the purpose of delivery of commercial message. Email marketing is gaining popularity these days with the use of internet. As a result, it is used in a number of ways so as to build customer loyalty or trust, creating brand awareness among the potential customers, company advertisements, acquiring, converting and retaining the customers as well as for communicating promotional offers.
The motto of every brand is to achieve the utmost range of potential customers. Varied strategies are developed to reach targets. Email marketing is a boon for a brand holder; it is a great way to drive traffic to your website because it permits you to do focus in a targeted group of prospective customers and effort to drive them to your website.