A logo is a symbolic representation of a company. Typically a logo consists of three main elements; the type faces or word mark, the icon or symbol and the colours. The three elements of a logo work in harmony to form a perfect reflection of a brand’s philosophy.
A logo’s icon is a creation of visual arts and is based on the representation of symbols; it can be representational or abstract. Many entrepreneurs believe that a symbol of a logo should be the one that they prefer. It should appeal to them on a personal level and be interesting as well. However, an icon may not necessarily be pleasing to the entrepreneur because its real purpose is to display the brand’s image. The logo is the first thing that attracts the customer and is the main thing that stays in people’s minds every time a brand name is mentioned.